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Monthly Archives: October 2014

5 Website Design Features That Are Stopping Your Traffic From Growing

Posted on October 29, 2014 by Jo

User experience is playing a more important role in how a website grows. The more a visitor enjoys a website the more likely they are to share it via social Continue Reading

Posted in internet marketing, small business marketing, web-based marketing, website design, website tips, website traffic

Depth of Field Explained

Posted on October 28, 2014 by Jo

Depth of field can be daunting to get to grips with, but is actually a very simple concept to understand. Use it to take your photos to a new level. Continue Reading

Posted in aperture priority, camera settings, depth of field, digital camera, DSLR, focus, photography, photography tips, product photography

6 Ways Focusing on Images Can Increase Sales Online

Posted on October 24, 2014 by Jo

Buying and selling products is a highly visual and tactile process. Online shopping removes the latter part of the equation, which means that images gain even more importance in not Continue Reading

Posted in photography, photography tips, product photography, small business marketing, web-based marketing, website design, website tips

6 Writing Tricks to Get People to Stay on Your Website Longer

Posted on October 23, 2014 by Jo

So you’ve spent weeks and months working on your internet marketing to help generate more web traffic, but those visitors you’ve worked so hard to attract just aren’t staying long Continue Reading

Posted in SEO, small business marketing, web-based marketing, website design, website tips, website traffic

How to Set Custom White Balance for Perfect Colours

Posted on October 22, 2014 by Jo

Your camera’s Auto white balance setting is great for general subjects, but strong colours can fool it. It can also be difficult to match the white balance presets to the Continue Reading

Posted in camera settings, custom white balance, digital camera, photography, photography tips, post processing, product photography, website photos

Why are Product Images Important?

Posted on October 21, 2014 by Jo

Product photos are important to your online ecommerce site because of what they communicate to your customers. Here are some of the biggest factors: 1. They Help Customers Better Understand Continue Reading

Posted in photography, photography tips, product photography, web-based marketing, website design, website tips

The Psychology of Colour and How it Affects Your Marketing Strategy

Posted on October 20, 2014 by Jo

Did you know that 84.7% of consumers state that colour is the main reason they buy a product? Or that people make a sub conscious judgement about something within 90 Continue Reading

Posted in internet marketing, small business marketing, web-based marketing, website design, website tips

Macro Lenses

Posted on October 19, 2014 by Jo

A macro lens is a camera lens designed for photographing small subjects at very close distances. They can focus much nearer than normal lenses, allowing you to fill the frame Continue Reading

Posted in camera lenses, digital camera, DSLR, focus, photography, photography tips, product photography

Apple Will Officially Launch Apple Pay On October 20

Posted on October 17, 2014 by Jo

It’s official: You’ll be able to use Apple’s new payments system in under a week.   Apple just announced at its iPad event that it will officially launch Apple Pay Continue Reading

Posted in internet marketing, small business marketing, web-based marketing, website design

Exposure Compensation

Posted on October 15, 2014 by Jo

 Most of the time the camera’s meter does a good job of determining the correct exposure. Basically though, it can easily be fooled by subjects and backgrounds that are Continue Reading

Posted in camera settings, digital camera, exposure compensation, histograms, photography, photography tips, white background

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Recommended Camera for Product Photography - Canon PowerShot SX730 HS

Recommended Camera for Product Photography - Canon EOS 200D

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