Your website is the one online presence that you actually own and can control. Here, we look at how to maximise its build and design.
Really think about your target audience – what are they looking for? Are they typically busy people? What information will they want to know straight away? Is it obvious what you do? How can you make it easy for them to find what they’re looking for? How many ‘clicks’ can you get away with before they lose interest and look elsewhere?
By investing time in this initial phase, you will ensure that you will have a website that is seamless in its use and is an attractive resource for your target audience and works hard for you too.
Put thought into the little details, for example, it’s a pet hate of mine to scroll down or up endlessly in order to find what I’m looking for. It’s an instant put-off and will lead me to going to a competitor. Having a well thought out navigation bar that appears when you scroll up and down is essential. It makes the customer experience so much slicker and removes frustration and ultimately engages them in to looking further and contacting you.
It’s All About the Visual
Never use imagery on your website that is either low quality or doesn’t showcase your business in the best possible way – as mentioned earlier, we’ve very visual and will only be enticed by the best quality images.
Avoid the temptation to purchase ‘stock’ images and instead invest in a professional photographer – perhaps set up a photo shoot or two, or be followed around for a couple of days so that your photographer can capture you in action, or indeed consider photography lessons on how to take great photographs for your website.
Use video where possible too – people love it and it makes your business come across in a more interactive way and of course is another opportunity to get the personality of your business across like no other!
Overall, put your stamp all over it – people buy people, so make your website and extension of you.
Prepare Properly for ‘Live’ Status
There are bound to be bugs when going from development phase to live, so remove the stress and give yourself a week after going live before shouting about it. Dedicate a day in your diary to test the website alongside the web team and ensure it works properly for you – iron out the bugs and make immediate changes where necessary.
Get your press release and client mailshot ready so that once your website is tested and you’re delighted with it, shout about it from the rooftops – and continue to shout about it too.
Overall, a new website is an investment, so if you’ve devoted your time to it and hired the best web design agency, it should be the most wonderful platform in which to sell your products and services and take your business to the next level.