Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies,Â there’s still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics.
So how can offline marketingÂ work hand-in-hand with your onlineÂ marketing efforts? Is there a way to incorporate both into your larger marketing strategy?
To learn how different online and offline marketing channel can work together, check out the infographic below from Colour Graphics. You’ll learnÂ where companies tend to spend their online and offline marketingÂ budgets, which marketing tactics give the best return on investment, andÂ how you can help drive offline conversations through online marketing.