than YouTube. It doesn’t matter how much hype Facebook video has been
getting or the buzz that Vine and Snapchat has, YouTube is still king.
With over 400 hours of video content being uploaded to YouTube every minute, if you aren’t using the platform then you’re missing out.
build an audience on YouTube? I”ll tell you this, skip going after the
viral videos, you’ll be chasing unicorns forever. Instead focus on
creating content for your audience and using these 5 tips to make your
videos stand out above the crowd.
1. Thumbnails or Die
YouTube begins with the thumbnail. If you take a look at some of the top
videos on YouTube you’ll notice a few trends. The thumbnails either
feature: a beautiful man or woman, an eye popping image with bold text
or a bright background with a figure showing strong emotion.
the video with a thumbnail that stands out. Before you finish upload
process, make sure you add that custom thumbnail, you’ll thank us later!
2. Title Game On Fleek
story short, you need you titles to be on point. This along with the
thumbnail are two of the most vital things to having a successful video
and an even more successful YouTube channel. I’m not a fan of this
strategy but clickbait titles do work, at least for a little while until
users recognize their being lied to. This will negatively effect your
video’s placement as YouTube’s algorithms track how long people are
watching your video.
this. First, think of the type of videos you share and the titles they
have. Next understand what your video is about. If your video is about
the newly opened Fast and Furious ride at Universal Studios Hollywood
then you should make sure that you attempt to use all of the keywords
you can in the title.
- Fast & Furious: Supercharged – Full Attraction from Universal Studios Hollywood
- Fast & Furious—Supercharged ride grand opening at Universal Studios Hollywood
throw in keywords to really bump up your video in the search engine.
3. Tags and Keywords
that helps to propel your video. And yes, tags and keywords are two
separate things. We shall start with keywords.
gives you 5000 characters to use in your video’s description and it’s
best to fill them with keywords while creating a well rounded
description of your video. There’s a few different strategies you can
employ but the most important thing to remember is that in the first 150
characters you want to explain exactly what the video is about. In the
next 500 characters you want to include some buzzworthy words like in
the example above: WordPress, search engine optimization, Google,
typically type into YouTube. Think of YouTube as a big search engine
just like Google, but instead of links to websites you get links to
keywords are used in the description to let users know what the video is
about, tags allow YouTube’s algorithms to know what the video is about.
Take a look at the example above. You can see that the tags being
entered in match the description of the video.
nothing to do with your video. Not only will you piss a lot of viewers
off when they land on your video thinking it’s Meek Mill’s response
track to Drake’s Back-to-Back freestyle, but YouTube will not rank your
video as high.
4. Call To Action.
in…now you need to throw in some cards and annotations. Cards and
annotations are the interactive popups you see during the video that
tell viewers to subscribe or visit this channel etc.
act as call to action buttons. The internet is funny because unless you
tell people to do something, they usually won’t do it. Here’s a few
things you can do with cards and annotations:
- Place subscribe annotations throughout your video
- Link previous videos
- Title overlays
- Link to your website
5. Share Like You’ve Never Shared Before.
that 100,000 people have watched vs 100 people. Make sure you try to get
your friends, family and fans to watch the video as soon as possible.