Social media is one of the best ways to amplify the great content
you’re creating. But it isn’t enough to just post content to social
whenever you feel like it. Some times are better than others.
Unfortunately, there’s no perfect answer. Different businesses may
find different days and times work best for them. In fact, timing often
depends on the platform you’re using, how your target audience interacts
with that platform, the region(s) you’re targeting, the content of your
post (e.g. funny or serious), and your goals (e.g. clicks versus
That being said, there is ample data out there on optimal
times to post on Facebook, Twitter, LinkedIn, Pinterest, and
Instagram. In the infographic below, we’ve pulled together data and
research collected by the folks at CoSchedule from a variety of sources, including QuickSprout, SurePayroll, The Huffington Post, Buffer, TrackMaven, Fast Company, and KISSmetrics.
Think of this data as a general guideline, and use it to help you find the optimal posting times for your business.