Choosing the Right Camera for Product Photography

The features that you need for great product images are not necessarily
the same features you need for other types of photography such as portraits or
family photos. The same camera may do many different tasks very well, but if
you are purchasing a camera especially for product photography then there are
some particular features to look for. If you already have a camera and would
like to know if it will be able to produce great product images, these are the
features to look for on your current camera. If you have your current camera’s
manual to hand, so much the better in helping you to check if your current
camera has the features required.


The main features to look for are:
·         (1)  Custom White Balance
·         (2)  Exposure Compensation
·         (3)  Aperture Priority
·         (4)  Macro Capability (useful for smaller items like jewellery)
It is not necessarily the case that the more money you spend, the better
capable the camera will be because sometimes the more expensive the camera, the
more specialised a task it is intended for, and that may not be the task you
have in mind. Neither is it true that the more MegaPixels you have the better.
A camera with a 3 to 4 MegaPixels capability will be more than sufficient for
web images. Anything greater than that will usually have little added benefit.
Of course, this applies to product photography – if you want your camera to
have multi-uses then you may want those extra specifications for other
purposes. But the point is, you don’t necessarily need to buy the most
expensive camera you can afford. You may be better off buying the “right”
camera at a modest price, and spending the extra on better lighting or custom
These are by no means the only good cameras for product photography –
there are lots of great cameras on the market and it’s hard to go wrong if you
spend at least £150 to £200 for a new name-brand camera with the above
features. But you needn’t spend £300 or more unless you really want to. If you
do want a higher spec camera, then try a Canon DSLR. This will be of particular
value if you also want to produce images for printed material (such as
catalogues) where a higher MegaPixel camera will be helpful.
Once you decide which camera you want, be prepared to spend time
shopping around as prices for new cameras can vary by as much as 40% from
different suppliers. Try using a price comparison website to find the best
Once you have your camera, spend some time becoming familiar with it and
the settings it offers. It’s worth reading up in the camera manual about the
features mentioned above. Don’t be afraid to experiment. The great advantage of
digital cameras is that you can delete the images that are less successful and
it doesn’t cost anything to take some more! You’ll be surprised just how
quickly you’ll find out what works and what doesn’t. If you decide on an SLR or
a DSLR, be prepared to spend a little more time learning how to use it.