To post or not to post, that is the question. Well, of course you should post, but when?
If Hamlet were an angsty teen today, he’d definitely be pulling his hair out deciding what time to put up that perfect Instagram pic. Should I post this selfie in my royal garments on Friday at noon? Or should I wait until Saturday night?
If you’re trying to up your social media game in 2018, you don’t need to end up like that poor Danish prince. Here at Falcon.io, we’ve combed through the latest data to make your life a bit easier.
Here are the times and days most researchers think are peak hours for maximum engagement with your posts.
Most of the latest research suggests that if you want eyeballs, clicks, and comments on your content, you’ll want to post to Facebook between 1 and 3 in the afternoon.
Maybe everyone should be hard at work then, but who are we to judge? Six out of eight studies we consulted showed that Facebook usage and engagement peak during early- to mid-afternoon hours.
Runners-up: 9 AM, 4 PM
The best day(s) to post: Thursday, Friday
The week is almost over and everyone is feeling pretty good. Not only do Fridays account for 17% of all Facebook comments and 16% of all likes and shares, they also have the highest happiness index of any day of the week at 10%.
User engagement is at an overall high on Fridays, particularly for brands, but Thursdays are a close second.
While it may sound hard to believe, the most-cited posting time to optimize engagement with your brand is actually 2 AM.
I know what you’re thinking. Who’s checking Instagram at 2 AM (unless they’re going through a really bad breakup)?
But that’s just the thing. Everyone is posting to Instagram during the day, so your content has a lower chance of standing out from the crowd. If you catch your competitors sleeping, on the other hand, your Instagram posts will gain a lot more traction.
Runner-up: 5 PM
The best day(s) to post: Wednesday
Wednesday is the peak of the week, and it’s also the peak day to post to Instagram if you’re looking to rack up clicks, favorites, and comments. And no wonder. Halfway to Friday, everyone is looking for some gorgeous Insta shots to get them through the week.
Twitter is perfect for dishing out tasty little bite-sized nuggets of content when people get a break from their busy workday. With that in mind, it makes sense that engagement with brands’ twitter posts peaks at noon when everyone’s having lunch and from 5 to 6 PM, right after people clock out from their jobs.
Runner-up: 5 PM – 6 PM
The best day(s) to post: Wednesday, Thursday
In general, especially if you’re looking to reach out B2B, putting out Twitter content during the workweek will be your best bet.
Twitter usage and engagement is especially high on Wednesdays and Thursdays, so keep that in mind when planning your next post.
Like Twitter, LinkedIn traffic peaks during lunchtime during the workweek and drops off after work and on the weekend.
Maybe you’re finally remembering to update your profile after 20 years and changing your education from “the school of hard knocks” to an actual school. Or maybe you’re congratulating your former classmate on that amazing new job that you’re totally not jealous of.
Whatever the reason, more people are checking into LinkedIn and engaging with posts at noon than any other time.
The best day(s) to post: Tuesday, Wednesday, Thursday
People prefer to check their professional network during the week rather than on the weekend. However, posts made on Mondays and Fridays just don’t get as much engagement as posts during the middle of the week.
Maybe people are tired on Mondays and by Friday they’re already dreaming of winning big at that high-stakes Saturday night poker tournament.
When should you post if you’re attempting to reach consumers or businesses in multiple time zones at once? One solution is to post at times that hit peak engagement hours in two or more time zones.
For example, if you want to reach consumers on Facebook at peak times in EST, CST, MST, and PST all at once, you could schedule your post for 4 pm EST. It will then appear in people’s feeds at 3 PM CST, 2 PM MST, and 1 PM PST, all optimal hours for posting.
Alternatively, you can even create ads targeted specifically at states in each of these time zones with Facebook Ads.The simple truth is that you need to know your audience.