What Videos do Your Customers Want to See on Social Media?

As you may have read, video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal – consumers also have different expectations for video, across different platforms.

To help with this, the team from Animoto have created a guide for the types of videos consumers want to see on social media from brands, along with the top features and types of videos consumers engage with overall. 

‘How-to’ videos, sale videos and ‘Top 5’ lists are among the types of videos consumers most like from brands. What features do consumers appreciate the most when watching a brand’s video? Straight-to-the-point messaging, eye-catching imagery and compelling stories were among the most mentioned.

Learn more video content insights in the infographic below.