Why Shoppers Leave Your eCommerce Website (and How To Keep Them)

Shopping cart abandonment rate is the percentage of shoppers who placed products in a shopping cart on your website, but then did not complete the check-out process. The average abandoned basket in the UK is worth around £30 a month ($US38), resulting in billions in lost sales each year.

Do you know how much cart abandonment is costing you? You probably haven’t realized how great your abandonment rate is, and how it’s affecting your revenue as a business.

Prima Software and Quick Sprout have teamed up to create this infographic below, showcasing the key reasons why shoppers leave your site, along with some practical solutions to help keep them.