Ease of Use: Even the most inexperienced user can achieve professional images with our Kits in as little as 20 minutes

WYSIWYG: Continuous Lighting enables you to set up the image and see what you will get before shooting therefore

Time Efficient: See the image that will result before you shoot

White Background: Easily achieved with appropriate camera, no software editing required

Soft Light: Light is diffused and bounced around inside the light tent to give even lighting with no darker or lighter areas

Quantity of Light: combination of the unique shape of our exclusive TrumpetTop bulbs and the light bouncing effect of the EZcube ensures maximum utilisation of light so less light is needed

Reflections and Hotspots: Reduced or Eliminated, depending on your requirements

Software Editing: Minimised to cropping and correct sizing for use on the web

Specialist Kits: Tailored to specific types of products or tailored to individual requirements

Flexibility: Kits are fully upgradeable, all our products are compatible so you can add on and upgrade at any time

Special Effects: Easily achieved with our unique range of Reflective Risers, Backgrounds, Sparklers and Dazzlers

Custom Images: Lots of opportunity and flexibility to individualise images - make your images unique

Hard Lighting: Light is not diffused (see below)

Reflections and Hotspots: Very difficult to control or reduce

Size Limitations: Most Light Boxes are designed only for small items with no flexibility and no opportunity to upgrade to larger system

Limitations on effects: Inflexible system gives little or no opportunity to create effects or add accessories, risers, backgrounds etc

Not WYSIWYG: Illumination of the item is achieved only when the shutter is activated, no opportunity to set up the lighting in advance therefore

Difficult to Use: Requires much experimentation or experience therefore

Time Consuming: Much time wasted in trial and error

Hard Lighting: Light is not diffused (see below)

Reflections and Hotspots: Very difficult to control or reduce

Compatibility: System is not enclosed so easily corrupted by other light sources (it's not easy working in the dark!)

Limitations on effects: inflexible system gives little or no opportunity to create effects or add accessories, risers, backgrounds etc

Expense: Requires a more complex (more expensive) camera and a hot-shoe or single-pulse on-camera flash

Creates unwanted reflections and hotspots on images with harsh and uneven shadows beneath or to the side of the item

Provides even light across item with no reflections or hotspots and minimal or no distracting shadow