Why Are Our Kits Better than Any Other?
- Ease of Use: Even the most inexperienced user can achieve professional images with our Kits in as little as 20 minutes
- WYSIWYG: Continuous Lighting enables you to set up the image and see what you will get before shooting therefore
- Time Efficient: See the image that will result before you shoot
- White Background: Easily achieved with appropriate camera, no software editing required
- Soft Light: Light is diffused and bounced around inside the light tent to give even lighting with no darker or lighter areas
- Quantity of Light: combination of the unique shape of our exclusive TrumpetTop bulbs and the light bouncing effect of the EZcube ensures maximum utilisation of light so less light is needed
- Reflections and Hotspots: Reduced or Eliminated, depending on your requirements
- Software Editing: Minimised to cropping and correct sizing for use on the web
- Specialist Kits: Tailored to specific types of products or tailored to individual requirements
- Flexibility: Kits are fully upgradeable, all our products are compatible so you can add on and upgrade at any time
- Special Effects: Easily achieved with our unique range of Reflective Risers, Backgrounds, Sparklers and Dazzlers
- Custom Images: Lots of opportunity and flexibility to individualise images - make your images unique
What's wrong with Light Boxes?
- Hard Lighting: Light is not diffused (see below)
- Reflections and Hotspots: Very difficult to control or reduce
- Size Limitations: Most Light Boxes are designed only for small items with no flexibility and no opportunity to upgrade to larger system
- Limitations on effects: Inflexible system gives little or no opportunity to create effects or add accessories, risers, backgrounds etc
What's Wrong with Flash Studio Kits?
- Not WYSIWYG: Illumination of the item is achieved only when the shutter is activated, no opportunity to set up the lighting in advance therefore
- Difficult to Use: Requires much experimentation or experience therefore
- Time Consuming: Much time wasted in trial and error
- Hard Lighting: Light is not diffused (see below)
- Reflections and Hotspots: Very difficult to control or reduce
- Compatibility: System is not enclosed so easily corrupted by other light sources (it's not easy working in the dark!)
- Limitations on effects: inflexible system gives little or no opportunity to create effects or add accessories, risers, backgrounds etc
- Expense: Requires a more complex (more expensive) camera and a hot-shoe or single-pulse on-camera flash
Hard Lighting vs Soft Lighting
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Hard Lighting - produces uneven light and a hard shadow |
Soft Lighting - produces even lighting and a soft shadow |
Creates unwanted reflections and hotspots on images with harsh and uneven shadows beneath or to the side of the item |
Provides even light across item with no reflections or hotspots and minimal or no distracting shadow |
Why Is the EZcube the Best Light Tent there is?

The EZcube® is the most advanced light tent on the market.
To read all about the EZcube's amazing features click here
To read all about how the EZcube can improve your images, see More about the EZcube
What Else Do You Get with Our Kits?
Well, the answer is simple - You get the best Technical Support Service there is, included in the price. If and when you need help, we'll be there for you by email or phone. We can help you choose the right camera to buy, explain to you how to set your camera up and talk you through the best way to work with your own individual set up, your own unique products and any special effects that you want to achieve.
- Where else can you get this peace of mind?
- How much time and effort will it save you?
- And how much is it worth?
We are the Market Leaders in Specialist Product Photography Kits so you know you will be dealing with people who know what they are talking about!
We Lead, Others Follow!
For information about the EZcube, please see More about the EZcube
For information about Product Photography Lighting, please see More about Lighting
For information about our Jewellery Product Photography Kits , please see More About Jewellery Photography
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